As we gear up for the return of an icon – the Air Jordan 4 ‘Bred’ – there’s no better time to take a look back at one of the legendary silhouette’s ever-changing features: the heel logo.


Debuting in 1989, the AJ4 was introduced following Michael Jordan’s first MVP award, and brought forward a progressive aesthetic and fresh high-performance design elements to the market, most notably Air cushioning in the sole.

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